Send campaigns to the right customers

Segments

A segment is a group of customers. Find segments under Customers → Segments and choose New segment.

A dynamic segment is worked out again each time you use it, so a campaign reaches whoever matches when it sends. A static segment keeps a fixed list of customers.

Create a campaign

1. 1Go to Marketing (Campaigns) and choose New campaign.
2. 2Give it a name and subject, and choose the email template.
3. 3Choose the audience: all your opted-in customers, or a segment.
4. 4Send yourself a test, then choose Send now or schedule it for later.

Before a campaign sends, Cartmojo shows who it’s going to and roughly how many customers, and reminds you that sending can’t be undone.

Who receives it

Campaigns only go to customers who’ve opted in to marketing. Anyone on your suppression list (unsubscribes, bounces and complaints, under Customers → Suppressions) is skipped.

You can edit a draft or scheduled campaign right up until it starts sending. While it sends, the campaign page shows its progress and a button to stop sending.